viya

VIYA is a new brand of professional products for lash artists.

We built the brand from scratch, so our task was not only to package the product but also to fill it with meaning and mood.

We analyzed all possible Ukrainian and foreign competitors, looked at their approaches to the product, packaging, communication, sales, and exhibition stands, and developed a brand that stands out on the market with its mood, design, and communication.

We observed that, on one hand, lash artists are constantly seeking a balance between price and quality so that every woman can afford beautiful, well-groomed lashes, and on the other hand, they want bright packaging and easy communication.

This led to the positioning of Viya as the best friend of every lash artist, who will support, advise, and make you laugh.This approach not only provided us with a foundation for the visuals but also contributed to the creation of a professional community of lash artists from the very first day of the brand's existence.