valesto

Valesto is the most well-known Ukrainian producer of phyllo dough and products made from it. Valesto products are available in all major supermarkets in Ukraine, as well as in Poland, Romania, Hungary, Moldova, and Slovenia. The product is amazing, but hardly anyone knows about it.

After the first in-depth interviews and product testing, we gained new brand ambassadors who always keep Balkan pie in their freezer for unexpected guests.

This, along with several other insights about cooking with phyllo dough, became the foundation of the new positioning: "With Valesto, you'll definitely succeed", which seamlessly integrated into every communication channel and the guiding principles for working in them.