SVOЇ

We know—it’s not easy to build effective brand strategies! And constructing buildings? Even more so! But everything turns out great when professionals are on the job :) That’s why SVOЇ Development, a construction company from Lviv, reached out to us to help them craft a cohesive brand positioning.

Well-planned and responsibly built residential complexes, truly satisfied homeowners (something we confirmed through numerous interviews), and a passionate team that works as if building for themselves—after analyzing their background, clients, and competitors, we came to a clear conclusion: they do everything with care.

Care became the foundation of SVOЇ’s philosophy. The brand adopted a rational descriptor—"full-cycle developer"—and a supporting emotional slogan: "Caring for what matters." These elements shaped the new brand communication, added vibrancy to the existing identity, and laid the groundwork for SVOЇ's future brand strategy.