sculptor

The starting point: 1 outdated logo, 2 brand colors, and an extensive range of professional products for Brow and Lash artists.

The task: To create a design and brand communication system that can quickly and easily transform across any packaging, remain user-friendly when the artist needs to swiftly grab the right product, and stand out from the competition.

During market diagnostics and dozens of in-depth interviews, we realized that almost all players, not only in Ukraine but worldwide, use pink and overly ornate designs that don't look very professional. However, the artists who work on enhancing eye design are true professionals. That’s why we created a new brand, which has become one of the best in the global professional beauty industry, with a clear emphasis on the expertise of the artist. Its new identity seamlessly fits into all communication needs, from flexibility in packaging design to stylish content on social media.

And as the cherry on top, our design was recognized at the European Product Design Award.