miniland

Miniland is a Ukrainian handmade exhibition that features miniature representations of historical and contemporary sites and cultural values important to Ukraine. All parts of the exhibition are connected by an interactive railway.

At first, we thought the project was aimed at a children's audience, with a "little train" running on a miniature railway. But then we saw it in person and realized: this masterpiece of art is something everyone should see!

It's not just beautiful; it's an impressive edutainment project that, in an unconventional format, takes visitors on a journey across Ukraine, showcasing its incredible nature, architecture, and even its people.

Our task was the most exciting part—bringing this masterpiece into communication channels. We studied international experiences of similar projects and delved into the edutainment sphere, which led to the creation of a cohesive communication strategy, as well as additional ideas for monetizing the product and further developing the project as a whole.