"German = quality" is a well-known statement about products with German roots. So, when it comes to promoting such a product, we focus on highlighting its other strengths as well.
Luckily, the German dog food brand Happy Dog has plenty of advantages to offer. In our ad campaign, dogs from various backgrounds highlight these benefits.
We produced a commercial where dog experts, fans, and newcomers evaluate the food and share their impressions. To optimize the budget for further media promotion, we utilized stock videos for the ad. The campaign was also supported by a large-scale outdoor advertising campaign across cities in Ukraine.
We’re proud to have successfully increased brand recognition for Happy Dog and made even more dogs truly happy with their meals.