easyfish

easyfish is a large-scale project by the Alaska Mariners Association aimed at popularizing Alaskan fish and seafood in the Ukrainian market. After extensive research, we concluded that for many, salmon and similar fish are either perceived as complex or monotonous.

To help consumers become friends with fish, we developed an online platform featuring easy-to-understand fish recipes and useful tips on selecting and storing fish. We brought in the best chefs and nutritionists known throughout Ukraine to assist.

We created the naming and full visual identity for the brand, including over 100 video clips. We planned the strategy and launched ideas for the brand, from social media campaigns to collaborations with the Silpo supermarket chain.

As a result, we successfully demonstrated that fish is indeed easy!