dankers

We work extensively with products for dogs and cats, so we know very well that these lovers of tasty treats need to be constantly "spoiled" with something delicious. And preferably, the tastiest and most natural. When a manufacturer of such treats from Germany approached us, we knew: THIS IS IT!

What followed was a productive process of developing a precise name and design that would be intuitively recognized as a German product and inspire trust. This is how DANKERS, 100% organic treats with the Meo line for cats and Woof line for dogs, entered the Ukrainian pet market.

We developed a flexible design concept that can be broken down into many elements and easily adapted to new flavors, product shapes, and packaging formats. At the core is a multi-component logo block highlighting key features. We created a solid, impactful logo and original icons, and also brought in an illustrator to craft images of various raw materials. This makes DANKERS stand out among other treats and creates a desire to try a new delicacy, both for the pet and its owner.