coosh

COOSH is a stylish Ukrainian clothing brand founded by Alina Frendiy and Petro Zastavnyi. The brand focuses on everyday basics for girls.
After major players like ZARA and H&M left the market, the demand for Ukrainian brands surged. Along with this growth came increased competition, leading to a situation where all players started to look the same. Everyone used the same models, approach to photoshoots, color schemes, angles, etc. The main challenge of the project was to understand how COOSH could stand out from the rest and how to showcase this differentiation across all communication channels.

We conducted interviews with the entire team and quantitative-qualitative online surveys, which helped us create a creative platform and communication strategy.
As part of the project, we also developed a creative campaign to promote mental health support for Ukrainians.