britannica

What challenge could an innovative private school face? With an exclusive teaching methodology, a unique assessment system, elective classes based on student interests, outdoor activities, and creative studios, Britannica School has many exceptional advantages. But, no one knows about them…

We conducted research, talked to students and parents, and concluded that poor communication was leading to a lack of understanding of the school's processes and values, resulting in stagnated brand development.

We decided to find a balance and developed a new positioning and clear communication strategy. This reveals the school's duality, and hence its multifaceted nature, from different angles: structure + creativity, nature + technology, freedom + discipline, individuality + mentorship. This approach is reflected in the updated identity: combining NN in the logo, using two contrasting fonts, and incorporating a collage of graphic and photographic elements.